Advertise The Wild
Another great idea is to frequently check the game and see which Pokémon are close (however, if you don’t know much about Pokémon it would be a good idea to research the different types). This way you can plaster it all over your social media when a rare Pokémon shows up or you can just mention what Pokémon are there at that time in case they are Pokémon that people haven’t caught yet.
Then you could run a special, say that everyone who catches that Pokémon at your store gets a discount or whatever you’d like. This could be quite the draw to both your social media sites as well as a physical location.